In 2019 the Agency was in charge of creating and producing a social video campaign for Formaggi Svizzeri. In order to communicate Formaggi Svizzeri as a more mainstream product, available for a wider target, the Agency chose the music band Elio e Le Storie Tese as brand ambassador and main characters for a serialised video production. The 8-episode series featured Elio e Le Storie Tese as unexpected cheesemongers in supermarkets and cheese outlets, where they would present Formaggi Svizzeri and their peculiarities in an ironic and funny way. Also, the unannounced showing of the band led to the immediate sharing of contents on passersby’s social media profiles, which helped generate traffic and hype around the event. The Agency managed all phases of the campaign development.