CLIENT:Formaggi Svizzeri

CATEGORY: ,

On the occasion of the Tour del Gusto 2017, a journey across Italy with a two-wheeled bus organized by the Consortium to raise awareness about the Swiss dairy products, the Agency created the activity supporting the event (management of tastings, promotion of the event on the Brand\'s social channels) and carried out a PR activity with a selection of travel/food sector foodbloggers and influencers from all over Italy. To support the Tour, the Agency has also created a web campaign focused on the most popular newspapers in the places chosen for the Tour.