CATEGORY: Press office
For the Swedish brand Intimina, which focuses on products dedicated to women’s intimate health, the Agency has been developing press office activities which aim to build and increase the brand awareness in Italy. The Agency is in charge of both adapting international marketing campaigns to the peculiar Italian media landscape, and creating new strategies to position the brand in the media. Following the client’s vision and leveraging on gynecology, coaching and sexology experts, the Agency provides the media with different insights, ensuring the brand is seen as a leader in promoting a more empowered, ecological and smart way to take care of ourselves. One of the most successful campaigns was created in partnership with worldly known Pantone, which called the new 2020 Color of the Year “Red period”.