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Regarding the communication activities that linked the name Emmentaler Italia to that of Michelle Hunziker, testimonial of the Brand, the Agency was responsible for conceiving and implementing the web banners of the 2015/2016 promotional activities as well as the dedicated website “Michelle Dice Cheese”. Furthermore, from 2016 to 2018, the Agency was in charge of managing all Emmentaler Italia Social Network channels (Facebook, Instagram, Twitter), as well as the Brand’s new communication activities. On the occasion of the release of “Lole nella valle dell’Emme”, the first children’s book by Michelle Hunziker, the “taste ambassador” of the Emmentaler DOP, the Agency has devised an ad hoc operation of Digital PR, sending to a selected group of food-bloggers and mom-bloggers a personalized gift that included an autographed copy of the book and a taste of the exquisite Emmentaler DOP.