CLIENT:Porsche italia



For Porche Italia The Brand has conceived and curated the project “Le strade del cuore di Porche 718 GTS”, focused on the collaboration between the Stuttgart car manufacturer and the FAI, the Italian Environment Fund. In total four videos that became the protagonists of the 2018 social campaign were created, all dedicated to the Porsche 718 GTS, the sports model of the brand available in the Cayman and Boxster versions. The concept devised by the The Brand team revolves around the unique driving experience that this car offers, told through a journey through four breathtaking FAI locations. The protagonists are a young couple that, moving between corridors, rooms and gardens, relives the moments of pure pleasure that they experienced at the wheel of the Porsche 718 GTS, so intense that it remains indelible in their memory: in each video, glimpses and details engage a flashback game that awakens the passion for travelling with Porsche, so strong that they immediately get back into the car, ready to leave for the next stage.