Creation of a 30 square meter banner representative of the Trentina brand with a three-dimensional effect. The particular representation was shown for a week in Piazzale Cadorna in Milan, where passers-by were invited to be photographed while playing with the optical illusion produced. Sharing of images on the Trentino Facebook page, for the interaction of 2,000 new users. Trentino Yogurt Sampling and distribution of discount vouchers.